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    • – In Seven Steps
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Devise a Comprehensive Marketing Plan

Devise a Comprehensive Marketing Plan

A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?

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Ambassadors Donor Base Fundraising Dinner Iftar Jumuah Marketing Masjid Mosque Newsletter Peer-to-peer fundraising Ramadan Social Media Storytelling

Seven Steps to a Successful Fundraising Campaign

Set a Target Date and Amount

Design Marketing Material

Design Marketing Material

Have a Storytelling Plan

Have a Storytelling Plan

Prepare your Online and Offline Premises

Prepare your Online and Offline Premises

Form an Ambassador Team

Form an Ambassador Team

Coordinate Collections from Large Gatherings

Coordinate Collections from Large Gatherings

Devise a Comprehensive Marketing Plan

Devise a Comprehensive Marketing Plan

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Deadline to register​

Tuesday, 15th of February 2022

Tuesday, 15th of February 2022 Tuesday, 15th of February 2022

Guidelines for selecting the Fundraising Campaign Lead:
  • Has been around the organization long enough to know the organization’s community (such as active volunteers, regular misalleges, and board members)
  • Has access either directly or indirectly to the organization’s official communication channels (website/email/social media)
  • Has access either directly or indirectly to the organization’s donor database
  • Has good writing skills (in the official language of the Masjid's congregation)
Of course the Fundraising Campaign Lead can have support from other members of the organization. Even a team can be formed, but there should be a designated team lead who will assume responsibility for fulfilling the requirements and meeting the deadlines of the Masjid Fundraising Master Program.