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    • – In Seven Steps
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    • – In Seven Steps
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Design Marketing Material

Design Marketing Material

If you want to have a fruitful fundraising campaign, make sure you allocate some time and resources to the design of marketing material. Having well-designed and well-articulated marketing material reflects better on your organization and attracts more attention.

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Flyer Marketing Poster Social Media Target Amount Target Date Videos

Prepare your Online and Offline Premises

Prepare your Online and Offline Premises

Prepare both your online and offline premises ahead of the campaign. How are you accepting online donations? How will your homepage reflect the campaign theme? How will your social media pages reflect the campaign?

As for as your offline preparation, what do you want people to see when they first set foot in your Masjid (or musallah)?

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Donation Meter Masjid Mosque Offline Poster Social Media Website

Devise a Comprehensive Marketing Plan

Devise a Comprehensive Marketing Plan

A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?

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Ambassadors Donor Base Fundraising Dinner Iftar Jumuah Marketing Masjid Mosque Newsletter Peer-to-peer fundraising Ramadan Social Media Storytelling

Provide Donor Stewardship

Once someone makes a donation to your Masjid, what happens next? Do you thank them? Do you communicate to them regularly providing updates on the Masjid project? Have you ever looked at your donor database to determine how many of your donors are repeat donors?

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Donor Base Donor Pyramid Email Islamic Centre Jumuah Masjid Repeat Donor Social Media

Ask and you Shall be Given

Providing Services to the Community

Provide Services

Showcase the Great Work you Do Through Storytelling

Provide Donor Stewardship

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Fundraising ...

  • In Seven Steps
  • From a Crowd
  • For Ramadan!
  • For End-of-Year
  • For Giving Tuesday

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  • Ask and you Shall Be Given
  • Storytelling in the Muslim Community
  • Donor Stewardship
  • Case Study - The Power of Repeat Donors
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Deadline to register​

Tuesday, 15th of February 2022

Tuesday, 15th of February 2022 Tuesday, 15th of February 2022

Guidelines for selecting the Fundraising Campaign Lead:
  • Has been around the organization long enough to know the organization’s community (such as active volunteers, regular misalleges, and board members)
  • Has access either directly or indirectly to the organization’s official communication channels (website/email/social media)
  • Has access either directly or indirectly to the organization’s donor database
  • Has good writing skills (in the official language of the Masjid's congregation)
Of course the Fundraising Campaign Lead can have support from other members of the organization. Even a team can be formed, but there should be a designated team lead who will assume responsibility for fulfilling the requirements and meeting the deadlines of the Masjid Fundraising Master Program.