If you want to have a fruitful fundraising campaign, make sure you allocate some time and resources to the design of marketing material. Having well-designed and well-articulated marketing material reflects better on your organization and attracts more attention.
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Prepare both your online and offline premises ahead of the campaign. How are you accepting online donations? How will your homepage reflect the campaign theme? How will your social media pages reflect the campaign?
As for as your offline preparation, what do you want people to see when they first set foot in your Masjid (or musallah)?
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A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?
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Once someone makes a donation to your Masjid, what happens next? Do you thank them? Do you communicate to them regularly providing updates on the Masjid project? Have you ever looked at your donor database to determine how many of your donors are repeat donors?
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