Seven Steps to a Successful Fundraising Campaign

When your Masjid project requires you to raise millions of dollars, it becomes necessary to put some thought and strategy into how you’re going to raise these funds. With proper planning and strategizing, your fundraising ambitions can go a long way.

Here are seven tried steps to follow when planning a fundraising campaign.

Set a Target Date and Amount

There are two aspects of a fundraising campaign that can do wonders to it: Its target date (or deadline) and its target amount. The deadline gives a sense of urgency to donors so that they don’t delay their donation too long. The target amount, on the other hand, can give a sense of achievement.

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Design Marketing Material

If you want to have a fruitful fundraising campaign, make sure you allocate some time and resources to the design of marketing material. Having well-designed and well-articulated marketing material reflects better on your organization and attracts more attention.

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Have a Storytelling Plan

Compile one or more stories that best highlight the work your organization does and then showcase them to your community. For example, what story can you think of that best demonstrates how your Masjid has helped Muslim kids learn and apply the Quran?

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Prepare your Online and Offline Premises

Prepare both your online and offline premises ahead of the campaign. How are you accepting online donations? How will your homepage reflect the campaign theme? How will your social media pages reflect the campaign? As for as your offline preparation, what do you want people to see when they first set foot in your Masjid (or musallah)?

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Form an Ambassador Team

Not only does having core members and volunteers of your Masjid organization reach out to their contacts result in generous donations, it is a very practical way of widening your donor base.

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Coordinate Collections from Large Gatherings

There is no doubt that one of the most effective fundraising techniques in the Muslim community is to bring them under one roof, soften their hearts with some hadiths, ayahs, and stories of their pious predecessors, and then ask them to donate. We see this happening at fundraising galas very successfully, Alhamdulillah. So, why not utilize that same technique during times when the Muslim community is naturally gathering in large numbers, such as for Jumuah prayer, Taraweeh prayer, and Eid prayer?

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Devise a Comprehensive Marketing Plan

A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?

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