As an imam or board member, it could be a very tense period right after a Jumuah prayer when you want to raise funds while people are quickly leaving the Masjid heading back to their workplaces.
What strategy can you use to maximize your gains during this short period of time?
There is no doubt that one of the most effective fundraising techniques in the Muslim community is to bring them under one roof, soften their hearts with some hadiths, ayahs, and stories of their pious predecessors, and then ask them to donate. We see this happening at fundraising galas very successfully, Alhamdulillah. So, why not utilize that same technique during times when the Muslim community is naturally gathering in large numbers, such as for Jumuah prayer, Taraweeh prayer, and Eid prayer?
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A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?
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A Masjid is more than just a place to pray. In addition to offering daily prayers, a Masjid should provide services that the local community needs. These services should encompass their social and spiritual needs, with special attention given to the youth.
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Once someone makes a donation to your Masjid, what happens next? Do you thank them? Do you communicate to them regularly providing updates on the Masjid project? Have you ever looked at your donor database to determine how many of your donors are repeat donors?
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