A case study that highlights online donor trends. Data was taken from five Masjid Organizations during the Ramadan periods of the years 2021, 2022, and 2023.
Continue readingOnline Donor Trends of Five Masjids in Ramadan
Have a Storytelling Plan
Compile one or more stories that best highlight the work your organization does and then showcase them to your community. For example, what story can you think of that best demonstrates how your Masjid has helped Muslim kids learn and apply the Quran?
Continue readingCoordinate Collections from Large Gatherings
There is no doubt that one of the most effective fundraising techniques in the Muslim community is to bring them under one roof, soften their hearts with some hadiths, ayahs, and stories of their pious predecessors, and then ask them to donate. We see this happening at fundraising galas very successfully, Alhamdulillah. So, why not utilize that same technique during times when the Muslim community is naturally gathering in large numbers, such as for Jumuah prayer, Taraweeh prayer, and Eid prayer?
Continue readingDevise a Comprehensive Marketing Plan
A good duration for a fundraising campaign is about a month. There are lots of things you can do as a Masjid organization during a campaign. But what are the things that you MUST do? After doing all your pre-campaign homework as described in the previous steps, how can you maximize your returns?
Continue readingShowcase the Great Work you Do Through Storytelling
Storytelling is the main technique used to trigger an emotional response from a target audience to solicit donations. Have you ever thought about the personal stories of the various people benefiting from a Masjid? Whether they are regular musallees, or reverts who took their shahadah at the Masjid, they all have a unique story that links them to the Masjid.
Continue readingThe Power of Repeat Donors
This is a case study that shows just how important repeat donors are to a Masjid organization, particularly in Ramadan! It also shows how critical it is to keep a record of donors.
Continue readingFive Fundraising Practices your Masjid can do in the Last 10 days of Ramadan
The last 10 days of Ramadan have a very high significance in a Muslim’s life. They contain the most significant night of the year, Laylatul Qadr. What are 5 practical ideas your Masjid can do to maximize returns during this blessed period?
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