There are two aspects of a fundraising campaign that can do wonders to it: Its target date (or deadline) and its target amount. The deadline gives a sense of urgency to donors so that they don’t delay their donation too long. The target amount, on the other hand, can give a sense of achievement.
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If you want to have a fruitful fundraising campaign, make sure you allocate some time and resources to the design of marketing material. Having well-designed and well-articulated marketing material reflects better on your organization and attracts more attention.
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