What strategy should one follow when raising funds from a crowd? How would you keep them engaged, tuned in, and above all interested in giving?
Take Home Lessons
- Do your research; know your crowd. Does the crowd have a history of giving? Find out what were previous giving trends.
- Sometimes you’ll have to purposefully strategize and plan with some attendees on how much they intend to donate.
- Organizers should focus on bringing people to the dinner. The fundraiser’s job is to keep them engaged.