A Masjid is more than just a place to pray. In addition to offering daily prayers, a Masjid should provide services that the local community needs. These services should encompass their social and spiritual needs, with special attention given to the youth.
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Storytelling is the main technique used to trigger an emotional response from a target audience to solicit donations. Have you ever thought about the personal stories of the various people benefiting from a Masjid? Whether they are regular musallees, or reverts who took their shahadah at the Masjid, they all have a unique story that links them to the Masjid.
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Once someone makes a donation to your Masjid, what happens next? Do you thank them? Do you communicate to them regularly providing updates on the Masjid project? Have you ever looked at your donor database to determine how many of your donors are repeat donors?
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